Warning: Artist thinking out loud!
So this week I've been trying to do things differently. I've set up a schedule for each day and what I need to accomplish for that day. One day is marketing, 3 days are beads/jewelry and one day is catching up with whatever I didn't do the week before or that has unexpectedly popped up. It's been a very productive week. I've managed to stay off the computer until I've finished the tasks for each day. Oh and I only have 8 hours to work each day. I need some division between work and the rest of my life.
I have been reading two very good books this week. The first on is SARK's Prosperity Pie
. I've found this book incredibly helpful in my journey to not have my world evolve around money. My favorite quote from the book, "Worrying is not preparation!" I don't know how I manage to get anything done with all the worrying I do. So I've been trying to be more thoughtful to those stray little ideas and turn my mind towards more productive fodder.
The second book is Crafting as a Business
, by Wendy Rosen. Best book in the world if you are serious about making money selling your crafts. Now I've read this book a few times. It's one of those you can read over and over, and depending on where you are at in your business you learn something new or it applies in a new way every time!
I'm in the middle of re-organizing my business and deciding which direction is best for me. One thing that I've noticed is that it takes less time to make 20 of one thing than to make 20 different things. I enjoy doing production work as long as I can balance it with other more creative endeavors through the week.
So I have a few different jewelry lines I'd like to work on. One I want to sell through a catalog. Another one to art museum gift shops. I only want to do a few shows a year to sell off samples and experiments. I don't want to market my jewelry for retail anymore. I'm not willing to do lots of little shows anymore or outdoor shows at all right now. They are just too time consuming and too much of a gamble.
I want to sell directly to stores and galleries, shops and catalogs. I'd rather hire someone to do the little piece work that takes so much of my time and focus on the part I love, which is making the beads.
I'm also going to start marketing my beads to stores and designers, offering wholesale. Again, much easier to make a bunch of one thing than re-invent the wheel every time I sit at my desk.
So those are my thoughts on my business at the moment.
Oh and illustration I'm working as my part-time job. I sketch or work on my mailing list for 3 hours a week while my oldest daughter has choir and my little one plays on the playground. And then in the evenings and on weekends I carve and print. But usually after the girls have gone to bed, so that they don't think all I do is work!
The main goal is to make a living wage and to balance my family life with work. It's hard to stop working, but having a set number of tasks for each day has been very helpful.